Small Business Blog
Our small business blog contains information which you should find helpful in running your business. If you have a suggestion for a topic, contact us and if we publish the topic on our blog - you'll get a gift card!
Get Personal with Content Marketing
Fortifying your marketing strategy with content marketing isn’t just smart, it’s necessary. McDonald’s is doing it. Coke is doing it. The entire automotive sector is doing it.
Be Personable with Periscope: Using Live-Stream Video to Connect with Leads
The new video-centric social media platform Periscope is all about living in the moment. It provides users the opportunity to indulge their voyeuristic side with live video taken on someone’s phone anywhere in the world, right now.
Causes We Care About
The Jelly Triangle team is truly interested and dedicated to making sustainable change where we live, and giving our time and skills to help local causes: and in our own ways, we each bring creativity, leadership and expertise to social issues to create unique solutions. Here are a few local causes we care about that we think you should too!
Make Friends with the Cool Kids or How B2Bs Use Social Media to Generate Leads
B2Bers, are you feeling left out in the social media world? We’ve got great news for you; social media marketing is The Place To Be for your business-to-business marketing.
Heed the All-Powerful Voice of the Customer
We throw jargon around like, “search engine optimisation” and “call to action” and “unique selling point”, in our office. But our clients don’t!
I Loved The Marketing Multi-tool So Much, I Came to Work for Them
I was first introduced to Sanj Rajput and his business Jelly Triangle while working as Director of Communications at YWCA Cambridge.
What does your First Contact Resolution rate say about your customer service?
Your First Call/Contact Resolution Rate (FCR) says a lot about your company. Are you including customer satisfaction into your statistics?
12 Months of Marketing
While it’s tempting to go all out with your marketing strategy while the year is shiny and new, it’s better for your brand – and your team’s sanity – to take measured steps outside your comfort zone.
Backup a minute! Why website maintenance is more than making sure your links work
Technical Error. Pet vandalism. Children who like buttons. Human error. Internet evildoers.
What do these things have in common?
Work vs. School Smarts
Congratulations! The business that you have built from the ground up is starting to grow.
How will your customers find you in 2016?
It’s no longer sufficient to play nice with search engines. The rise of the machine has evolved.
Print advertising isn’t dead. It’s just sleeping!
It’s the Digital-Age-old question: Should you invest in digital or print marketing?
Serve Up Holiday Customer Service with a Smile
Winter holidays are a joyful time of year – at least that’s what everybody says.
The Adventures of Clyde the Snowblower
For 5 gruelling southern Ontario winters Clyde the snow blower has cleared his family’s driveway faithfully. He didn’t mention last winter that he’d started to feel a little run down. Not wanting to be a bother, he kept his augers down and did the job.
After a great summer relaxing by the snow shovels, Clyde was looking forward to getting back to work. But when his family took him out for that inaugural run of the season, Clyde didn’t start. He stood there stoic, but embarrassed and angry. Wasn’t he a loyal snow blower? What did he do to deserve such humiliation?
4 Ways to Boost Productivity
Whether it’s time to get a jumpstart on a New Year’s resolution, or you’re just tired of being tired, now is a great time to incorporate some stress management strengths to your everyday routine.
Google Knows When You’re Busy. Now the Client Does Too.
While online shopping and take-out orders rage on, Google’s Popular Times feature invites the busy consumer back into the brick and mortar shops and to enjoy dining out by allowing us to see when businesses are busy.
Landing Page Strategy For Real People
The Landing Page is no longer just the welcome mat to your website, but the key place to entice visitors to stay and visit.
Website Images: What are They Good for? Absolutely Everything!
If you have a stock photo of a sales woman wearing a headset, you’re doing it wrong. So, so wrong.
UK 2 Canada Pension Transfers
UK 2 Canada Pension Transfers has been supporting British Canadians to maximize, move employer pensions and apply for UK State Pensions from across the pond for over a decade.
Clickbait Has A Bad Rep, But The Results Are Real
"He grabs an empty bucket, a sponge and dish soap. What he does next will blow your mind!”. This is clickbait.
