Small Business Blog
Our small business blog contains information which you should find helpful in running your business. If you have a suggestion for a topic, contact us and if we publish the topic on our blog - you'll get a gift card!
Why Does My Business Need a Blog?
A blog is a collection of articles written from the personal perspective by a person or team of people about literally anything. Each post is written conversationally and provides commentary from the author on a topic relating to the blog theme. If you’re a marketing company whose focus is small business like Jelly Triangle, you would write blog posts designed to inform clients about current industry practices and standards as well as provide tips to help them succeed in business. Blog posts can be intellectual, personal, funny, serious, educational, entertaining – anything goes! The voice of the blog can be consistent, or it can change with different authors, and it can evolve as metrics provide feedback on what readers appreciate and what they skip over. All those things you wish clients and customers knew about your business? That goes in your blog.
The Art of Disagreeing (Without Being a Jerk)
You’re sitting in that staff meeting and So-and-So is ranting about his latest and brightest idea. Your heart starts to sink and there’s a horrible feeling in the pit of your stomach. You know that despite his insistence, his idea is bad. Like, really and truly awful. So how do you tell him… without embarrassing him in front of all your colleagues?
Is Using Social Media for Business Perpetuating Bad Behaviour?
We talk a lot about the benefits of social media for business. You get your brand out there and insinuate yourself as part of your customers’ regular routines. To become a welcome part of your customers’ daily routines we recommend that you post a variety of content that not only reinforces your company’s mandate, but also entertains and informs. What effect does social media really play in the daily routine of the average person?
Are Your Employees Happy?
Hello 2018!
It’s a new year and a time for fresh beginnings. So let’s get started with refreshing your business for another awesome 12 months!
3 Rules to Follow When Choosing Photos and Graphics for your Marketing Content
A picture speaks a thousand words is a saying you’ve heard forever, and now that you’re an entrepreneur you know it to be true now more than ever. You’ve seen the statistics that prove your social media posts with images get more interactions, that marketing materials with images hold more attention, and that even in-store signage with graphics performs better than signs with a single word. The fact that images have such a huge impact on customers is exactly why you have to put a great deal of thought into the graphics and photos that you use in your marketing. The details that you need to consider can be overwhelming, but fear not! We’ve written this guide to help you out.
Crafting Crafty Emails: How to Get Your Emails Read by Busy People
How many emails do you think you get a day? How many hours a week are you spending on catching up on emails? Studies have shown that we spend up to 4.1 hours a week going through our digital inbox, so it’s no wonder that a lot of the emails you do send out don’t get a response. You can get started on deleting spam-y emails and end up accidentally deleting a message from a real person.
Understanding the Role of Christmas Music in your Marketing Strategy
For many, Christmas music is a wonderful thing! It transports them to their childhood, making Christmas cookies with Grandma, or decking the halls with poison ivy. What? To each their own.
Writing Tips from Jelly Triangle’s Pros
Typos are embarrassing and can be devastating on marketing materials. Unfortunately, they happen. Spell-check isn’t fool-proof and it’s human nature to make mistakes. But you shouldn’t have to deal with a mistake every time you produce a piece of writing. Good writers learn from their mistakes and have a few tricks up their sleeves when it comes to editing their own work.
Three Great Reasons to Grow Your Business Using Freelancers
By: Guest Blogger (Lucy Wyndham)
Consumer behavior has changed drastically over the decades with more customers choosing to conduct their transactions using the internet. The shift to e-commerce and increased online competition has meant that a good website design has become more important than ever. As businesses begin to look at establishing their website design, most businesses will look to outsource it to design agencies or freelancers. Today, freelancers are more popular than ever, helping to businesses with their rebranding and online presence among many other tasks. According to the Rise of Self-employed Economy in Canada study in 2017, 44 percent of the workforce is expected to be freelancers and independent contractors by the year 2020. So, there is no doubt the freelance sector is growing, and rapidly too.
Is your Office Trapped by Groupthink?
Humans are hard wired to resist change. That’s why it’s so easy to have an abnormal chore on the forefront of your mind but forget and slide into your regular routine. For example, you offer to drive a friend home after the movies, and you wind up heading to your house instead. We are creatures of habit who nurture creature comforts. To provoke change, even good change, is uncomfortable because it alters the routines we’ve worked diligently to automate. Construction on your commute? Disaster! Coffee shop switched beans? The horror! This is why it’s so easy for you and your coworkers to slide into groupthink, jeopardizing the sustainability of your business.
Small Businesses & Finance
Why Small Businesses Are Crucial to Local Economies
It’s hard to believe that businesses that generate under $7.5 million per annum have such a massive effect on economies. Although the direct financial contribution is significant, it’s the other factors that play a big role in why they need to form part of every government discussion where the economy is concerned. These are some of the ways small businesses are necessary to keep the economy going.
Are We On The Same Page or Sharing The Same Brain?
Have you ever been in a meeting where things are going a little too smoothly? There are no objections and no critical feedback. Everyone is just nodding their heads and agreeing with each other. There’s no issues at all, it seems.
Why it’s important to know the difference between Marketing and Advertising
Marketing and Advertising are used interchangeably across industries, particularly in small business. It’s not like SMB owners don’t care about one or the other, it’s that they can’t always take the time to care, the job just has to get done. Understanding the inherent differences between Marketing and Advertising will help you fine tune your campaigns, problem solve failures, and understand why it’s impossible to press a button and launch an effective advertising campaign.
Garage Companies: 7 Great Business Ideas for Making Money From Your Garage
Employment-wise, we live in a very different age than we have in years past. Whether you are a retiring baby-boomer looking to supplement a fixed retirement stipend or a millennial seeking to make your mark in the "gig" economy, you might consider starting a business right in the comforting confines of your own garage!
Here are seven great businesses you can start that have small up-front investment costs and could put money in your pocket!
5 Things You Must Know About SEO If You Own a Small Business
We’re living in the Digital Age. Like it or not, everyone’s online. Everyone’s got an email address, and social media is vital for the mental health of young people, so you need to get your business noticed on the web. But how? You can’t put up posters or billboards, so what can you do? Optimize your website for search engines – SEO the heck out of your online property.
Jelly Triangle Internet Awareness Series Part Four: Be Your Own Hero
We’ve talked about Filter Bubbles, Fake News, and Echo Chambers, but since it’s been a few weeks here’s a quick recap:
The internet is largely designed to provide you with information you like to see, based on your browsing habits. While fun, this can prevent you from getting the complete picture on any one topic, be that the latest fashions or world news. The information you’re viewing could also be an outright lie. It’s up to you, the individual user, to break free from the cycle.
Jelly Triangle Internet Awareness Series Part Three: Echo Chambers
Now that you’re all caught up on our posts about The Filter Bubble and Fake News, you’ve got enough information to fully appreciate the power of the Echo Chamber.
Mandalas and Meditation: Good For Business?!
It’s easy to get overwhelmed and bogged down as a business owner. You’ve got to stay on top of operations, human resources, and management! According to a study by Carleton University, the average Canadian now spends 17 hours per week just reading and responding to emails. As a business owner, you’re probably spending closer to 20 hours. That means, most entrepreneurs are prone to getting burnt out and stressed out.
Jelly Triangle Internet Awareness Series Part Two: Fake News
You’ve heard it, you’ve hashtagged it, but have you looked it up? The term “fake news” has made headlines worldwide as it became a sort-of catchphrase regarding the last presidential election in the United States. Funny thing is fake news isn’t imaginary, the concept has been around for ages. But what is it, really? Seriously, have you asked a search engine, “What is fake news?” Get into the habit of doing that!
Canada’s Anti-Spam Legislation (CASL): Email Marketing with Integrity
Email marketing is a vital component of any digital marketing campaign. It’s a direct method of communication between your business and your customers; you get a spot in their inbox and share valuable information with them. But too much of anything, even something good, can be harmful.
